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The Saurashtra Opportunity

Why Saurashtra, why Rajkot

A concentrated dairy market where cooperatives, breeders, processors and buyers sit within a single day's reach of one venue.

The region

A dairy economy with depth

Saurashtra combines a traditional livestock base with modern processing investment — which is what makes a specialist dairy exhibition viable here.

  • Home to major dairy cooperatives and a strong native Gir Cow & buffalo breeding base.

  • Rajkot's central location connects Junagadh, Amreli, Bhavnagar and Jamnagar.

  • A fast-growing regional dairy economy with rising cold-chain investment & value-added products.

  • A concentrated market — reach serious regional buyers without multi-city costs.

For participants

What the location means for your business

The commercial case for taking part, drawn from the region's concentration and the concurrent show.

  • Ready-made footfall from the concurrent Agri World Expo audience (5th edition).
  • Lower cost of market entry vs. a standalone national-level event.
  • Early-mover relationships in a fast-growing regional dairy market.
  • Direct engagement with cooperatives, processors & vets in one venue.

Meet the region’s dairy buyers in one place

25–27 December 2026 · Rajkot, Gujarat, Bharat